Marketing & Sales
epub |eng | 2020-02-19 | Author:Shiv Singh & Stephanie Diamond

Chapter 13 Discovering Snapchat IN THIS CHAPTER Understanding how to use Snapchat for marketing Taking advantage of Snapchat advertising Snapchat (www.snapchat.com) is a multimedia messaging app that was originally created ...
( Category: Web Marketing February 7,2020 )
epub |eng | 2020-01-06 | Author:David Meerman Scott & Reiko Scott & Tony Robbins

* * * — The household in which I was raised didn’t do much in terms of religious rites, and I didn’t have much of a sweet sixteen. I got ...
( Category: Venture Capital February 1,2020 )
epub |eng | 2018-02-18 | Author:Rob Biesenbach

4. Interview Others Your employees, customers, members, volunteers, and other constituents are a rich source of stories. Sometimes those stories come to you — in the form of letters, emails, ...
( Category: Sales & Selling February 1,2020 )
epub |eng | 2019-06-10 | Author:Matt Wallaert

Confidence = based on p-value but phrased colloquially Intervention = what the intervention is Direction = whether it increases or decreases the behavior Behavior = the measurable activity you established ...
( Category: Industrial & Product Design February 1,2020 )
epub |eng | 2018-09-17 | Author:Lee B. Salz

Call Those Who Will See Meaningful Value Salespeople are often frustrated by a constraint that their Decision Influencers have: their budgets. The DI will consider the presented solution relative to ...
( Category: Mentoring & Coaching February 1,2020 )
epub |eng | 2019-06-10 | Author:A.R. Perry [Perry, A.R.]

I find Rylee pacing between two cars. She keeps tapping her phone on her palm and glancing behind her to the faint glow of the bonfire. If Jax did anything ...
( Category: Music January 31,2020 )
epub |eng | 0101-01-01 | Author:Lawrence Ingrassia [Lawrence Ingrassia]

9 The Mattress Wars Walk into just about any mattress store in America. Gaze around the showroom. Take a deep breath. You are about to embark on one of the ...
( Category: Venture Capital January 30,2020 )
epub |eng | 2019-05-27 | Author:Wes Bush [Bush, Wes]

When you’re running onboarding sessions, really seek out the top three outcomes. Knowing them will help you eventually catapult people into areas of the product that matter to them. After ...
( Category: Consumer Behavior January 28,2020 )
epub |eng | 2019-11-14 | Author:Bradley, David J. [Bradley, David J.]

If you can have these factors evaluated and two of the three fails, that is another sign it may be valuable to redevelop your website. The actual decisioning process for ...
( Category: Research January 24,2020 )
epub |eng | 2019-01-23 | Author:Kerry Johnson

TWENTY-TWO Home Bias Do you believe American stocks and bonds are safer and include better performance than international issues? Do you feel more comfortable investing in areas you know instead ...
( Category: Budgeting & Money Management January 24,2020 )
epub |eng | 2015-02-25 | Author:David Usher

___________________________ ACTION ___________________________ ELEVEN Are you nervous? The next time you have to do something in front of a group of people — at a lunch, a meeting, or a ...
( Category: Creativity & Genius January 21,2020 )
epub |eng | 2017-04-16 | Author:Robert Jones

The many dimensions of brand impact These measures tend to focus on the external and commercial impacts of branding. But increasingly, as we’ve seen, businesses are interested in the effect ...
( Category: Marketing January 20,2020 )
epub |eng | 2018-11-13 | Author:Joel Waldfogel [Waldfogel, Joel]

What the Data Tell Us Anecdotes are all well and good. But what about data? What has actually happened to the photography industry? As amateurs have entered the photography business, ...
( Category: Consumer Behavior January 19,2020 )
epub |eng | 2016-11-21 | Author:Michelle Baddeley

What is time inconsistency? Behavioural economics draws on evidence from psychology suggesting that the consistency in time preferences, as assumed in standard economic approaches, does not apply for humans (and ...
( Category: Theory January 19,2020 )
epub, pdf |eng | 2017-01-15 | Author:Graham, Carol [Graham, Carol]

Figure 4.3a. Future life satisfaction across race and income cohorts. Source: Author’s calculations, based on Gallup Healthways data, 2008–2013. Note: Average responses on a question that asks respondents to place ...
( Category: Microeconomics January 19,2020 )